If you are afraid of repeating concepts when writing content

There was a part of me who was afraid of being annoying.

She thought I would be a nuance, if I repeat the same concepts of “soft flowy business” over and over again.

But what I’ve come to own is that for the people who are meant to receive my work, 

It would be an even greater pleasure for them to be reminded of the same concepts over and over again 

In fact, this is what branding is. Repetition is what creates familiarity. And trust. And sales. 

And I had to make this the permanent belief in my head (that repetition is okay)— wayy before clients begin popping into my world 

The same in your business: 

 your creative expressions are not a nuance

Sometimes you may repeat ideas, but then so what? 

If people unfollow you for that, they are not your people anyway

And when you own that part of you that just wants to express 

Writing whatever message that comes through you to teach your people, speak to your people, bring value to your people 

Even if it repeats

Even if it may not please others 

Even if some may not “get it” 

You become lit up in your dharma 

As you no longer hold back 

And let your unbridled expressions take care of you and your business