Content creation blocks that held me back

Content creation blocks that held me back in the past (and were thus stopping me from generously serving my audience):

1. 𝑻𝒉𝒆 𝒃𝒆𝒍𝒊𝒆𝒇 𝒕𝒉𝒂𝒕 𝒊𝒇 𝑰 𝒈𝒂𝒗𝒆 𝒕𝒐𝒐 𝒎𝒖𝒄𝒉 𝒗𝒂𝒍𝒖𝒆 𝒊𝒏 𝒎𝒚 𝒇𝒓𝒆𝒆 𝒄𝒐𝒏𝒕𝒆𝒏𝒕, 𝒕𝒉𝒆𝒏 𝒑𝒆𝒐𝒑𝒍𝒆 𝒘𝒐𝒖𝒍𝒅𝒏’𝒕 𝒃𝒖𝒚 𝒎𝒚 𝒑𝒂𝒊𝒅 𝒔𝒆𝒓𝒗𝒊𝒄𝒆𝒔

In the coaching world, it can feel like transformation is only reserved for people have paid big investments to be “in your energy”

such is a scarcity belief— I later realized.

Not only that, to soulful, feminine women, this belief that we need to hold back our wisdom to only paid offers can lead a lot of us to feel ‘icky’ and tensed up around sales and marketing.

That’s because when we believe that the purpose of content is *only* to get people into our programs/offers, we then become only focused on proving, convincing, and overhyping.

And so content usually becomes a series of sales pitches, call-to-actions, and clickbaity materials, without much authenticity and value that your audience can dive into.

But what I’ve realized is that it is when I focus on giving— such as sharing aha moments and valuable perspective shifts,

the right people become naturally interested in what I offer.

This looks like DM inquiries of my paid offers and services, even though I haven’t pitched a single paid offer in my Facebook posts for months.

To me, this way of content creation is the most attractive, soulful way of marketing— to lead with “giving” more than “getting.”

2. 𝑻𝒉𝒆 𝒃𝒆𝒍𝒊𝒆𝒇 𝒕𝒉𝒂𝒕 𝒊𝒇 𝑰 𝒑𝒐𝒔𝒕 𝒕𝒐𝒐 𝒐𝒇𝒕𝒆𝒏, 𝑰 𝒘𝒐𝒖𝒍𝒅 𝒂𝒏𝒏𝒐𝒚 𝒎𝒚 𝒂𝒖𝒅𝒊𝒆𝒏𝒄𝒆

yup, the people pleaser in me was afraid of posting too frequently because she did not want to come across as ‘spammy.’

Even during the times when I was overflowing with content ideas, I felt like if I post several posts in the same day, there were times I held back because a part of me was afraid that the greatness/value of my posts would become “diluted.”

What helped me to expressing my heart more frequently here on social media was the realization that creative excitement and overflow is freakin’ magnetic.

To be obsessed with a subject and be able to talk about it frequently and passionately (without forcing yourself on a content regimen), is a life-giving energy that a lot of people desire in their lives.

And posting content from a state of overflow, allows our audience to experience this in their lives as well, through simply witnessing how content is flowing abundantly through us.

Also, the other part was accepting the fact that if there are people who get annoyed by you posting too frequency/too much, they can just “unfollow.”

And it won’t affect how many people come into paid offers because those who get annoyed may not be a good fit for your offers anyway.