The need to show off your success on social media

As a soft-hearted feminine soul in business, you may have felt the pressure to show off your numbers (show off what you have achieved/manifested) to succeed in business

As in writing claims like “How I made x$ in y months,” etc.

To be regarded as someone who can be a mentor and win the likings of your potential clients

Yet what I have learned is that, when you use your titles and achievements as the only way to “prove” to your audience, it’s easy to also feel inadequate and unsatisfied

as in thinking “if only I achieve more, I can attract more clients/ people will take me more seriously”

It’s easy to start relying on these external achievements (such as your lifestyle/ your wins) outside of you to be confident in your work and your abilities to lead

This not only creates imposter syndrome around your business but also feeds into the paradigm of needing to overhype yourself to sell your work

Which can feel disingenuous and inauthentic to your heart, especially if you just want to help others simply by being who you are

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Instead what I’ve learned is that for compassionate, soft-hearted feminine beings like you,

It’s important to lead with your heart instead of your titles

Because it is where your zone of genius (within marketing) lies

That means sharing

-your values,

-your wisdom,

-your perspectives

-and your truths that have been most impactful to you

Generously and abundantly through your content. Without holding back your “secret sauce”

Unlike the traditional marketing approach of putting yourself on a pedastal with big claims and numbers

Not only this way of marketing creates deeper trust and resonance with your audience,

the clients you call in also become the type of people who are drawn to you because of You (your deeper values) rather than only because of your external achievements

Which is an essential piece of letting your deep, feminine heart thrive in business.